About Lawrence

Professional

Lawrence Salberg is a front-end web developer with an unusual knowledge of back-end server languages like PHP, ASP, and database fluency in MySQL. As a web standards advocate, he uses his core skills of XHTML, CSS, and JavaScript to promote usability and accessibility for the many small business websites he creates in his own business, Brevard Web Hosting.

Lawrence has strong business acumen which, along with his dozen years of sales experience, keeps him highly sought after by clients who not only want a website designed, but who need guidance in utilizing the web’s capability to maximize their potential. As a blogger himself, Lawrence promotes business blogging to all his clients.

Lawrence has worked extensively on, installed, and customized many of today’s popular web platforms such as WordPress, Magento Commerce, OS Commerce, PHPbb, TextPattern, VPASP Shopping Cart, and Drupal.

His greatest strength, when compared to other developers, is his grasp of CSS. Lawrence prefers to “hand code” CSS and spends most of his day in his Komodo and eVolved editors. But he also works in his suite of local software: Dreamweaver, PhotoShop, and Fireworks.

Professional History

Like many others, Lawrence began his career in web design as a hobby. In 1996, he designed his first commissioned website for a political candidate running for City Council. In 1997, he began working part-time on one of the most controversial and well-trafficked sites on the web, learning as he went along. He still works on the site today as a consultant. In 2001, he started his own business part-time under the name of PinPoint Design. In 2005, after spending nine years as a licensed insurance agent, he opened Brevard Web Hosting and began developing websites full-time for small to medium-sized businesses.

Today, Lawrence manages over 60 websites for over 45 clients, as well as a dozen of his own projects, including Brevard Directory, Brevard Outlook, Florida Bloggers, and his own blog at Salberg.Org, one of the top blogs in Florida.

Professional Goals

Lawrence would like nothing better than to work in a top-notch web design firm surrounded by the best talent from all walks of life. Barring that, he hopes to double his client roster over the next year, complete development of a very specialized web app, work on a large-scale project remotely, and spend more time going to refreshing educational conferences such as BlogOrlando, Future of Web Design, Webmaster Jam Session, and if ever so lucky, An Event Apart.

Personal

An avid chess player and watcher of Miami Dolphins professional football, Lawrence can be found spending his rare spare time blogging silly screeds here, talking and playing with one of his six homeschooled children, reading his extensive collection of books, or meeting friends at Siggy’s, Island Pasta, or Sun Shoppe Cafe. His creative and talented wife Nikki keeps him in line and easily beats him in video games that she, invariably, has never played before. Sad, but true. Lawrence enjoys talk radio, going on walks or hikes with his family, and is a cycling hobbyist.

Personal Goals

Among many smaller goals, Lawrence’s larger goals include writing two books (one political, one historical), taking six months off around the age of 50 to travel historic sites across America with his family, see the Tour De France in person one day, and to actually learn to build real stuff (not just digital stuff).

How to Connect with Me via Da Net

Facebook: If I know you and we’ve met in person (or have had significant email chatter back and forth), or if I used to know you (if you’re on my Long Lost Friends page), then Facebook is probably the best. I keep some personal stuff there, some family stuff, photos, and the like. Aside from in-person meetups, it’s probably the best thing going now (and for the foreseeable future).

LinkedIn: If we mostly know each other from a conference, a business relationship, web design idealism, as a fellow blogger or Florida Creatives, shoot me a connection on LinkedIn.