If No One Reads Your Post

If a Blog Falls

Seth Godin breaks his pattern of deep analysis and asks a simple question: If no one reads your post, does it exist? He goes on.

What do most people get out of blogging? After all, most blogs are virtually unread by outsiders…

The act of writing a blog changes people, especially business people. The first thing it does is change posture. Once you realize that no HAS to read your blog, that you can’t MAKE them read your blog, you approach writing with humility and view readers with gratitude.

Why Reading Blogs is Crucial to being Smart

It’s 2007. Few people in your neighborhood read blogs. Depending on where you work, you may have coworkers who don’t know what a blog is, much less a “blog reader”. Most people you know read more each year from magazines, trade journals, books, and newspapers than they ever read from a blog.

Not me.

I’m going to tell you why reading blogs is absolutely crucial if you want to be smart, well-informed, and street-smart. Moreover, I’m going to show you how reading blogs will make you more sociable, friendly, and confident.